Result driven storytelling.

Rayan Ghammachi is a seasoned creative who has been bridging the worlds of storytelling, content, and technology for over twenty years. He is constantly pushing for innovative ways to merge traditional filmmaking, animation, and VFX with emerging technologies and systems like VR, AR, and AI to craft and produce stories that don’t just look great but also connect, inspire, and perform.

His journey began in television and film back in 1998, where he spent over a decade crafting stories for screens big and small. In 2009, he founded “Evolve Studios”, a boutique animation and post-production house that quickly became known for its creative edge. Within two years, it evolved into “Digitall”, a full-fledged digital agency operating across the UAE, KSA, and Lebanon, producing groundbreaking work like one of the first multiplayer AR experiences for Lipton and corporate films for The Roots Group UK.

Since then, Rayan has continued to blur the lines between art and innovation, creating viral videos, social campaigns, and web series for global names like Dewar’s, Glenfiddich, Avène, and Pret a Manger; redefining how brands tell their stories through video and social media.

Today, Rayan leads the team at “The Video Labs”, a Dubai-based hybrid video agency and creative experimentarium dedicated to shaping the next generation of videos and storytelling. By combining artistry, strategy, and emerging technologies, he helps people, brands, and companies harness the power of video, animation, and AI to communicate with authenticity, emotion, and impact.

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